Your AI appointment setter
Turn Instagram DMs into qualified sales calls.
It replies in seconds, sounds exactly like you, and books only the leads worth your time — straight onto your calendar. You coach. It sets.
✓ Official Instagram API · ✓ No password sharing · ✓ You approve every reply until you flip autopilot
jane.fitcoach
● active now
📅 Growth Call — Tue 5:00 PM
✓ Booked · confirmation texted
Your DMs are full of buyers. You're just too busy to answer.
Minutes
Hot leads go cold in minutes. Most coaches reply in hours — after the buying moment has passed.
Every DM
Every unanswered message is a client you already paid to attract — with content, ads, or years of showing up.
$2–4k/mo
That's what a human appointment setter charges. And they still sleep, quit, and need managing.
How it works
From DM to booked call — without you touching your phone
Connect
Link your Instagram and calendar. Tell it your offer, your prices, your no-gos — and paste 5 of your own DMs so it learns to sound like you.
It qualifies
Every DM and story reply gets answered in seconds. It asks the questions a great setter asks — and never pitches tire-kickers.
Calls land on your calendar
Qualified leads pick a time. Confirmations and reminders go out. You just show up and do what you're great at.
A real conversation
It handles the hard moments, not just the easy ones
The price question. The hesitation. The 'is this legit?' — answered the way you would, every single time.
- ✓Answers the price question straight — no dodging, no fake discounts
- ✓Qualifies before it ever pitches
- ✓Handles objections like your best setter would
- ✓Bad fits get a kind exit and your free resource — your reputation stays intact
The difference
Any bot can flood your calendar. Ours protects it.
It books a call only when your bar is met — right problem, real budget, real intent. Everyone else gets a kind exit. And we report what actually matters: qualified calls that showed up, not vanity booking counts.
214
DMs handled
38
Qualified
19
Booked
16
Showed
7
Closed
What a month can look like. Fewer, better calls — that's the point.
Trust & control
It sounds like you. And you hold the keys.
Approval mode
Every AI reply waits for your one-tap approve — until you flip on autopilot. Trust is earned, not assumed.
Your voice
Trained on your own DMs — your emojis, your energy, your way of saying things. No corporate-bot cringe.
Knows when to get you
Refunds, big opportunities, sensitive moments — it steps aside and pings you instead of winging it.
Compare
A human setter, a flow builder, or your AI setter
| Human setter | DIY flow builders | SmoothDM | |
|---|---|---|---|
| Cost | $2,000–4,000/mo | $17–199/mo + your weekends | from $25/mo |
| Response time | Hours, business hours | Instant but robotic | Seconds, sounds human |
| Qualifies like a pro | ✅ (the good ones) | ❌ Button menus | ✅ Real conversation |
| Books only real buyers | Depends on commission | ❌ Books anyone | ✅ Your bar, enforced |
| Reports | "Trust me" | Message stats | Qualified → showed → closed |
| Needs your IG password | ⚠️ Usually | Varies | ❌ Official API connect |
Proof, not promises
You'll know exactly what it's earning you
Qualified calls, show rate, close rate — not message counts. If it isn't making you money, you'll see it. (So will we — and we'll fix it.)
214
New leads
38
Qualified
19
Booked
16
Showed
7
Closed
84%
Show rate
44%
Close rate
Bookings per week — illustrative
Pricing
A human setter runs $2,000–4,000 a month
Every plan below is a rounding error against one closed client.
Starter
For newer coaches getting their first booked calls.
$25/mo
- ✓ 250 AI messages/mo
- ✓ 1 Instagram account
- ✓ Qualification + booking
- ✓ Approval console
- ✓ Basic dashboard
- ✓ Email support
Pro
For established coaches with busy DMs.
$99/mo
- ✓ 1,500 AI messages/mo
- ✓ 1 Instagram account
- ✓ Everything in Starter
- ✓ Autopilot mode
- ✓ Full outcome dashboard
- ✓ Priority support
Scale
For teams, agencies, and multi-brand coaches.
$249/mo
- ✓ 6,000 AI messages/mo
- ✓ 3 Instagram accounts
- ✓ Everything in Pro
- ✓ Dashboard exports
- ✓ Onboarding call
- ✓ Priority support
14-day free trial · no card to start · cancel anytime
250 messages ≈ 15–20 full conversations — plenty to book your first calls. Need more? $10 per extra 500 messages, and we'll warn you at 80%.
FAQ
The questions every coach asks first
Will Instagram ban me for this?+
No — we connect through Instagram's official API with Meta login. No password sharing, no gray-market automation. It only replies to people who message you first, inside Instagram's own rules.
Will it sound like a robot?+
It's trained on your real DMs — short, casual, your emojis, your energy. And you approve every message before it sends until you decide it's earned autopilot.
What if it books junk calls?+
It books only leads who clear your bar: right problem, real budget, real intent. Everyone else gets a kind exit and your free resource. You set the bar — the dashboard proves it's working.
Do I have to approve every single reply?+
At first, yes — that's the point. One tap per reply from your phone. When you're comfortable, flip on autopilot and it runs solo (it still escalates the sensitive stuff to you).
What about WhatsApp, SMS, or my old lead list?+
Instagram today. WhatsApp + SMS follow-ups and dead-list reactivation are next on the roadmap — and the phone numbers it captures now are already building that asset for you.
What do I need to start?+
An Instagram Business or Creator account, a bookable calendar (Cal.com), and an offer you close on calls. Setup takes about 5 minutes.
Can I cancel?+
Anytime, in one click. No contracts, no setup fees, and your data exports with you.
The next DM could be a client. Answer in seconds, every time.
5-minute setup · no card required